A vintage shop website should explain selection and item condition
A vintage shop website should explain why items were selected and their actual condition. Include dimensions, wear or repairs, and where each item can be bought alongside photographs.
One-off pieces can sell after publication. Distinguish editorial arrivals coverage from current stock and make the purchase route clear.
Show the shop’s selection through real items
Explain selection criteria such as era, material, cut, or use with actual pieces. Distinguish verified information from uncertain dating or attribution.
Publish hours, closing days, address, and directions. Explain fitting and holding arrangements according to shop practice.
Publish measurements and condition beside photographs
Publish measured dimensions and measurement points alongside the label size. Show and describe wear, fading, and repairs. Use alternatives for informative images. (W3C informative images)
Offer a contact route for questions about the actual item, including colour. Let customers discuss details before buying.
Keep availability and purchase routes aligned
State whether an item is available in-store, online, or by hold. Test external purchase links to the specific item.
Mark sold pieces and distinguish them from available stock. For shared store and online inventory, assign responsibility and a checking schedule.
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