Learn to test business intuition through specific predictions, experience-based evidence, limited costs, contrary observations, and practical decision reviews.
When an intuitive idea influences a business decision, record its predicted outcome and evidence. Experience-based ideas still require assessment of costs and potential loss.
Turn observations from experience into testable hypotheses and compare them with actual results.
For an enquiry prediction, specify the change, enquiry definition, and comparison period. Check whether previous experience fits the present situation.
Atlassian’s premortem examines project concerns. (Atlassian: Premortem) Record failure possibilities alongside anticipated success.
Choose a cost-limited, time-limited trial that preserves essential delivery. Small samples do not establish every user’s response.
Include unused content and added handling alongside successful examples.
Investigate differences between prediction and result, including timing and user changes. Review more than whether the intuition was correct.
Align service descriptions with delivery demonstrated in the trial.
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A: Use experience-based ideas as hypotheses to test.
A: The prediction, experience, cost, and failure impact.
A: Assess users, periods, and counts before deciding on further testing.
A: Yes, including unused content and additional handling.
