Plan a website redesign with a page inventory, relevant redirects, enquiry tests, and post-launch monitoring to preserve useful visitor journeys.
Before redesigning a website, record its useful pages and enquiry journeys. Waiting until the new design is finished to map old pages can leave broken links or missing information.
Start with a concrete problem, such as an unreadable mobile price table or outdated recruitment details. Use that problem to define the changes.
List each old URL, its purpose, available usage evidence, relationship to enquiries, and new destination. If removing a useful explanation, identify where its question will be answered.
A low-traffic page may still support a critical existing-customer task. Review enquiries and speak with users before deciding what to remove.
Map old URLs to matching new pages. Google recommends permanent server-side redirects for URL moves. (Google site move guidance)
Avoid redirecting unrelated pages to the homepage. Open each old address to test its relevant destination, and update internal links to the new URLs.
Review prices and contact details and send a test enquiry. Test the new internal links and message delivery as well as the redirects.
After launch, log errors, enquiries, and response activity. Search traffic can fluctuate during a migration, so track changes by page over time rather than judging from a brief rise or fall.
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A: Keep existing URLs where they still fit the new structure.
A: Review accuracy and user needs before deciding whether to revise, retain, or remove each one.
A: It can fluctuate. Monitor it while investigating redirect or linking problems.
A: Assign owners for prices, examples, and recruitment information and hand over the editing process.
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