Define a website purpose through who visits, what they need to learn, and the action they can complete, then test that task and revise missing explanations.
Describe who reads what and acts, rather than writing only “marketing” as the purpose. Price comparison requires scope, costs, and enquiry steps.
Provide routes for several tasks where needed; a website need not have only one action.
Describe real enquirers, customers, or candidates, their arrival context, and task.
Use enquiries, searches, and interviews instead of demographic labels alone. Test needs inferred only from invented profiles.
Publish scope and prices for enquiries, locations and hours for visits, and role information for applications. Link to the relevant contact after the explanation.
Name distinct routes clearly and ensure shared contacts can route the purpose correctly.
Observe likely users attempting the task without hinting at the answer. (GOV.UK — Using moderated usability testing) If prices cannot be found, fix their explanation and route.
Use later questions to improve copy. When the purpose changes, revise headings, prices, and contact routing too.
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A: Define the people, information, and enquiry or visit task.
A: Provide routes and information for each task.
A: Use situations and actual questions too.
A: Revise content and contacts with business changes and user questions.
Basic Website Design: Use Hierarchy, Spacing, and Readable Colors
All-Hands or Decision Meeting? Choose the Format from the Purpose
A bar website should explain drinks, seating, and how charges work
A construction website should explain project types and delivery stages
Design Thinking: Understand People and Test a Prototype
