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Articles tagged #UX
3 articles
3 articles
The Ending Effect: How Final Impressions Shape Customer Evaluations
Improve final customer touchpoints in service, follow-up, complaints, and presentations by clarifying value, addressing concerns, and agreeing next steps.
Using the Zone of Tolerance to Set Better Service Priorities
Understand the range between desired and minimum acceptable service, manage expectations accurately, and direct effort toward the interactions customers value.
Affordance in Design: Help Customers Understand How to Act
Explore affordances and signifiers through buttons, shop layouts, and packaging. Use clear design to reduce hesitation and help customers take action.