Publish case studies that explain the brief, your contribution, and completed work. Clarify measured results, review quotes, and label self-initiated projects.
Explain the problem, what you provided, and the completed work. Alongside names or images, describe your contribution so readers can relate the case to the work they need.
Google's helpful-content guidance asks about clear sourcing, evidence of experience, and information showing work actually performed. Use verified facts when presenting a project. (Google evidence and experience guidance)
Order cases by their relationship to current services. Consider examples associated with each service rather than giving every project equal prominence.
For photography, state the purpose, shooting and editing responsibilities, and delivered material. For team projects, identify your own contribution.
| Field | Information |
|---|---|
| Brief | What was needed at the outset |
| Contribution | Work you performed |
| Deliverable | Copy, photographs, pages, or other completed material |
| Result evidence | Measurement period, source, and observed change |
See Customer personas and website copy for researching decision material. Explain the work instead of adding irrelevant profile details.
For a measured result, identify the metric, period, denominator, and source. Inquiry events and people submitting inquiries are different measures, as are revenue and profit.
Advertising or price changes can also influence a before-and-after difference. Distinguish the observed result from the contribution actually made. See A/B test design for evaluating changes.
For comments, record the speaker, reviewed wording, and publication scope. Preserve the meaning and review the published copy with the relevant people.
Agree which names, logos, photographs, and figures can be published, and retain the reviewed copy and date. Apply that review to anonymized material too. Industry and project details may still identify the case.
A small client history can be supplemented with real self-initiated projects or work on your own business. Identify the project type, contribution, and output. Keep imagined commissions out of the client record.
Update the description and images after verification. Review whether existing cases explain the work before adding repetitive entries merely to raise the count.
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A: Make cases relevant to current services findable. Explain the brief, contribution, and deliverable for each.
A: Review anonymous material with the relevant people as well. Consider whether images and work details identify the project.
A: Publish real self-initiated or internal projects, clearly distinguished from client commissions. State your contribution and completed work.
A: Preserve its meaning and review the wording and publication scope with the relevant people. Retain the original record and published copy.
Facilitation: Help a Group Compare Options and Make Decisions
Turn Meeting Decisions into Work with Clear Owners and Next Steps
Explain flower occasions, budgets, and ordering on your website
As Is and To Be: Turn a Process Gap into an Improvement Plan
Microcopy for buttons and forms that explains the next step
