Who This Article Is For
- People who get stuck writing website text
- People wanting less drafting effort through ChatGPT
- People maintaining and updating their own website
Using AI to Draft Website Copy and Finishing It Yourself
Learn how to plan website copy, brief ChatGPT with useful details, revise drafts in stages, and check facts and readability before publishing.
Published
Define the Reader and Purpose, Then Finish AI Drafts with Your Own Information
A finished manuscript need not be the starting point. AI can help produce structures, headings, and drafts.
Use a division of work: AI prepares the draft; you finish it. Identify the audience, message, and basis for trust so the page develops in a useful order.
Prepare the Foundation Before Writing
Difficulty can originate before word choice. An unclear reader, desired action, or information priority leads to scattered, lengthy text.
Clarify:
- Who the page addresses
- What it communicates
- What readers should do afterward
- What information must appear
These points also make the AI brief more useful.
Where AI Can Help
Use it to move the writing process forward.
Page Structure
Specify the page type: homepage, service page, company information, or FAQ.
Examples include:
- Suggest a homepage structure for a Japanese bodywork clinic.
- Propose service-page headings for self-employed readers.
- Suggest a page structure intended to encourage reservations.
A visible outline makes body copy easier to develop.
Drafting
Once headings are chosen, provide details for each section.
- Intended reader
- Purpose of the paragraph
- Approximate length
- Required elements
- Tone to avoid
A friendly tone, limited jargon, or a closing leading to reservations are useful examples of conditions.
Rephrasing and Short Copy
AI can also provide alternatives for concise text.
| Use | Possible Request |
|---|---|
| Headings | Alternative wording |
| Taglines | A short value statement |
| FAQ | Draft questions and answers |
| Navigation copy | A sentence before the inquiry action |
A short sentence can be harder to write than a long explanation. Alternatives provide starting material.
How to Brief ChatGPT
Explicit details help make results more consistent.
Choose a Role
A website editor, copywriter, or shop-profile writer provides a simple direction. Avoid an unnecessarily elaborate character setup.
Provide Conditions
Include:
- Industry
- Audience
- Page objective
- Length
- Required information
- Expressions to avoid
For example: a small hair salon homepage, women in their thirties, first-time reservations, a gentle tone, around 120 Japanese characters, and no pushy wording. Keep the original language's length unit clear when translating the brief.
Work Through Revisions
Build the result in stages.
- Request an outline.
- Choose suitable headings.
- Draft text under each heading.
- Adjust wording.
- Align the overall tone.
This makes the direction of revision visible.
Human Work Before Publication
Check service details, prices, opening hours, achievements, and coverage yourself. Plausible wording does not establish factual accuracy.
Add your own reasons for starting the work, customer observations, and principles. These make the text specific to you.
I developed SpreadSite, a service for creating websites from spreadsheets. You can organize AI-assisted text and reflect it in pages while continuing to update the information yourself. Consider it for a simpler publishing routine. SpreadSite
Review readability too: sentence length, repeated wording, agreement between headings and body text, and a visible route to inquiries or reservations.
See replacing specialist terms with language readers understand. It gives examples of explaining features through their value to users.
SpreadSite is a no-code website builder that lets you create, publish, and update a website from Google Sheets using ready-made templates.
To organize your drafted copy in Google Sheets and publish an updateable website, give SpreadSite a try!
Build a website with SpreadSite →
About the Author
Thank you for reading!
I develop and operate SpreadSite, a service for creating websites from spreadsheets.
It helps people with limited time and money communicate what makes their work appealing. Consider it if you need a website! SpreadSite
Frequently Asked Questions
Q: Can ChatGPT produce website copy?
A: It can help with outlines and drafts. Fact-checking and human revision remain necessary before publication.
Q: What should I tell it?
A: Industry, audience, page purpose, length, and required content make the request more useful.
Q: How do I avoid unnatural AI-like writing?
A: Add your experience and expressions, then review sentence length and recurring phrasing.
Q: Which pages should I start with?
A: The homepage, service page, and FAQ are useful starting points, especially for headings and drafts.
Q: How can I put the text on my website?
A: Choose a publishing system that makes repeated editing and updates manageable so communication continues.
