Explain service terms with their meaning, practical actions, and scope. Keep useful terminology, avoid exaggerated benefits, and test the copy with readers.
A service description should connect a term to a practical use. For CMS, explain that it is a content-editing system, then state who can change which information.
GOV.UK's language guidance recommends retaining necessary specialist terms and explaining them on first use. Apply that principle by connecting terminology to the reader's task. (GOV.UK clear language)
Pair a term with an explanation when readers need it to compare proposals or other services. Use consistent names for the same feature throughout the page.
Define an abbreviation on first use and explain its context. A heading listing SSL, SEO, and CMS needs copy explaining their respective roles. Where precision matters, describe the actual action instead of relying on a loose everyday analogy.
Specify what the service provides and what the user can do. Adapt these copy examples to the actual system being described.
| Term-only statement | Example of a specific explanation |
|---|---|
| CMS support | Staff can edit opening hours in the management screen |
| Responsive design | Text and image layout adjusts to the screen width |
| Booking form | Submit preferred dates; a reply from the shop confirms the booking |
Submitting preferred dates and reducing phone workload are different claims. A statement about operational improvement needs evidence about the workflow. Keep feature descriptions distinct from unsupported promises of more inquiries.
Ask readers to identify the available work, price, and next step. Record terms that cause confusion and misunderstood scope, then revise those explanations.
Inquiry records and interviews can identify missing explanations. GOV.UK's research guidance combines existing evidence, interviews, and observation, while treating unsupported opinions as assumptions to test. (GOV.UK user-needs research)
See Customer personas and website copy for deciding what to publish. Record subsequent questions and align the terms and service scope across Japanese and English versions.
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A: Keep terms needed for search, comparison, or understanding an agreement. Explain their meaning and the actual operation on first use.
A: Write decision-relevant capabilities and scope accurately. Describe the operation directly when an analogy could mislead.
A: Specify the use and available action. Distinguish claims about business outcomes from documented capabilities.
A: Readers have different knowledge. Explain key terms and use consistent descriptions of scope for specialists as well.
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