Compare customer tasks and your delivery capacity alongside competitor counts
Competitor count alone does not decide entry. Compare what customers need and currently do with the work you can provide.
Competitors do not establish sufficient demand by themselves. Investigate customer records, prices, and delivery costs before choosing a trial offering.
Investigate alternatives for the same task
Include other ways customers complete the task alongside similar sellers. SBA discusses indirect competitors in competitive analysis. (SBA: Market research and competitive analysis)
Compare prices, preparation, and time for self-provision, substitutes, or making no purchase. Industry labels alone should not define alternatives.
Specify difficulties and delivery capability
Record the situation and frequency of difficulties with current methods without treating one complaint as the whole market.
Assess staff, time, coverage, and costs. Date public competitor evidence and mark unpublished figures such as revenue as unknown.
Test a feasible offering on a limited scale
Explain concrete work and prices and record applications separately from use. Log time and extra costs to assess continued delivery.
Improve misunderstood descriptions. Publish current work and comparative evidence without inventing trial outcomes.
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