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Articles tagged #Research

3 articles

Can Purchase Intent Surveys Predict Sales?

Stated purchase intent and actual buying can differ. Learn what research supports and how to compare survey responses with later purchases before forecasting.

Finding a Viable Position in a Market with Many Competitors

Analyze customer dissatisfaction, gaps in competitors’ offerings, and comparison criteria to find a meaningful position for a later entrant in a crowded market.

Learning Customer Needs from Competitors’ Testimonials

Read competitors’ testimonials for customer problems, deciding factors, and changes after use, then apply the insights to services, FAQs, and website messages.