A writer’s portfolio should explain the assignment and their role
A portfolio presents examples of someone’s work and skills. For a web writer, an article link should be accompanied by its purpose and the writer’s contribution.
An interview developed from the initial outline demonstrates different work from copy written to a supplied brief. Make that distinction visible.
Explain the work behind selected articles
Select articles that illustrate your subject expertise. State the intended reader, editorial purpose, contribution, and publication date. Name the stages you completed: outlining, interviewing, writing, editing, or publishing.
For performance claims, supply the measurement period and evidence. Do not attribute a collaborative article’s entire outcome to the writing contribution alone.
Label samples and commissioned work
For limited experience, publish self-initiated samples with the intended audience and reasoning behind the outline. Label them clearly instead of implying a client commissioned them.
Use a consistent position for each title, contribution, and explanation. Lists can express grouped information. (W3C content structure)
Connect examples with a relevant enquiry
Next to interview examples, explain how interviews run and request the publication outlet and deadline in an enquiry. Describe whether the price includes research and outlining, alongside article length.
Use new enquiries to identify work your portfolio has not explained. Update service terms when adding examples.
For the services and contact structure, see building a writer’s commissioning guide.
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