Connect website terms to publication, editing, and measurement
Identify whether a term describes the destination, content editing, or visitor behavior. Its relationship to a real responsibility matters when defining the work.
Software for publishing, changing, and removing content is called a content management system, or CMS. MDN describes that role. Inspect the actual editable information when considering a system. (MDN CMS)
Distinguish addresses from content delivery
An access name differs from the delivery system. MDN describes web servers as hardware and software handling stored content and requests. (MDN web servers)
| Term | Meaning in the work |
|---|
| Domain name | Name chosen and managed for access |
| URL | Location including a scheme, name, and possibly a page path |
| Web server | System returning pages and images |
| HTTPS | Web communication protected through TLS |
Treat name management and delivery settings separately. See Domain names and URLs.
Understand document structure, appearance, and editing
HTML describes structures such as headings, paragraphs, and links. CSS specifies presentation such as colors, spacing, and placement. MDN's introductory material explains their roles. (MDN HTML, MDN CSS)
Inspect editing scope and the publication action
A CMS may provide different workflows for prices, photographs, and forms. Inspect each field and the action publishing a saved change. Distinguish management-screen content from what visitors see.
Responsive design adjusts layout to the available width. Test actual copy for readable text and unclipped headings on narrow displays.
Evaluate discovery and visitor outcomes separately
SEO improves how search engines understand and present useful pages. Publication, discovery, and completed inquiries are distinct stages to record.
Define the completion behind the outcome name
A call to action, or CTA, guides an action such as viewing prices or making contact. A conversion records completion of the action chosen as an outcome. Count button clicks separately from people completing an inquiry.
Translate the terminology into required pages, editing ownership, receipt arrangements, and measured actions. Use those responsibilities to define the project scope.
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