An illustrator’s website should pair visual style with commission terms
An illustrator’s website should connect representative work with commissioning information. Someone who likes the style needs to understand usage, timing, and pricing before sending a useful brief.
Examples alone may not explain whether you accept publishing, advertising, or web work. State the intended applications and deliverables in text.
Select work that shows style and application
Give representative projects a title, application, date, and contribution. Show a book illustration in its cover context or explain how a web illustration supported the text.
Distinguish personal work from client commissions and use approved examples. As the collection grows, organise browsing around applications and remove unnecessary repetition.
Explain the images in text
Use captions for context that the title does not explain. Text alternatives should reflect the image’s meaning. (W3C informative images)
Test thumbnails and enlarged views on a phone. Visitors should be able to inspect details and return to the commissioning information.
List the details needed for a commission quote
Ask for publication medium, usage territory and period, dimensions, quantity, deadline, and budget. Explain sketch approval, revisions, and delivery.
Provide a contact route for reuse and additional edits. State usage terms according to the actual agreement rather than implying every commission transfers all rights.
For artwork applications and creative decisions, see writing illustration case studies.
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