Design User Tasks and Support for Services People Build Themselves
For services where people create or configure something themselves, design the task and support when they get stuck. More participation alone does not establish satisfaction or retention.
Explain possible results, required materials, and how to check completion.
Show What the User Can Complete
Show a completed example and required materials before work begins. GOV.UK starts by learning user needs. (GOV.UK: User needs)
For page creation, connect text and image preparation, template selection, and review before publication.
Distinguish Creative Choices from Operating Instructions
Provide examples for creative choices and precise instructions for saving and publishing. Explain how to return to a previous state where changes are difficult to track.
Test Where First-Time Users Get Stuck
Observe a trial without explaining every step and record confusing labels or interruptions.
Provide Guidance for Completion and Later Changes
Provide completion checks and where later changes are made. Review the operation itself alongside guidance when enquiries cluster around one step.
Describe user responsibilities and available support on the service page.
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