Choose page count from visitor goals and the explanation required
Consider what people need to find and the reading sequence. One service with pricing and contact guidance may fit on a single page. Distinct services or detailed cases may need dedicated pages.
Business size alone provides little basis for choosing one or five pages. Someone checking opening hours and someone reading recruitment information have different tasks.
List the questions and the information that answers each. Check completeness before increasing the number of pages.
| Decision | Information to publish |
|---|
| What can I request? | Service and scope |
| What will it cost? | Prices and billable additional work |
| How does it proceed? | Process and preparation |
| Where can I ask? | Contact and receipt guidance |
Try a continuous explanation for one goal
A class offering may place lessons, prices, location, and trial requests on one page. Use headings and in-page navigation when the explanation grows. See One-page website structure for a content sequence.
Give distinct goals and detailed explanations dedicated pages
Corporate training and individual lessons may have different prices and application processes. Separate service pages can reflect those differences. Assess detailed cases and recruitment information by reading purpose and depth as well.
Explain relationships through headings and links
Google's SEO guide describes logical site organization. Link from a recognizable service name to its detail, and avoid multiplying equivalent content solely through changed search terms. (Google site structure)
Use H2 for sections and H3 for their subtopics according to the relationship. W3C also describes logical heading nesting. Page count and heading count are separate decisions. (W3C page structure)
Record every occurrence of prices and opening hours, along with the update owner. Choose a structure where the affected information can be found when it changes.
Observe people finding prices or the request process. Revise link labels and sequence when navigation causes confusion. Add headings or in-page links when people lose their place in long content. Decide whether another page is needed from that problem and the amount of explanation.
Check the intended structure and editing process in the actual template. Choose a publishing method that supports maintaining the required information.
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