A one-page website needs one clear reading purpose
A single-page website presents its main content on one page, allowing visitors to read from the service overview through pricing and contact details.
Choose this format according to the amount of information and the visitor’s task. A short studio introduction may fit; a large product catalogue usually needs other pages.
Arrange content in the order people need it
Start with the service and who uses it, then show deliverables, examples, prices, and contact details. Move extensive terms or a large catalogue to separate pages with descriptive links.
Page count alone is an insufficient reason to predict search performance. Ask whether the page answers one coherent set of questions.
Provide headings and links within the page
Add section links for prices or directions. Use H2 for main sections and H3 for their subsections. Headings support navigation within a page. (W3C headings guidance)
Test each link on a phone. The destination heading should remain visible beneath a fixed header. Put prices and eligibility information before the enquiry action.
Add pages when the content grows
When adding a service, compare its pricing and enquiry process with the existing offer. If it needs a lengthy, different explanation, introduce a dedicated page.
Before launch, try reaching contact details from the top, middle, and bottom of the page. Evaluate whether the information supports the enquiry, rather than counting screens.
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