Estimate website delivery using content handoffs, approvals, dependencies, and launch tests. Assign owners and agree the scope of the first release.
Website delivery time includes producing content, obtaining approvals, and testing the launch. The choice between an agency and self-service publishing alone cannot determine the schedule.
Work backwards from the launch date and assign each handoff. A finished design may still be waiting for an approved price list.
List pages, copy, photographs, and price information. A work breakdown structure, or WBS, breaks deliverables into smaller components to describe scope. (PMI on WBS)
Add an owner, handoff date, and approver. Record which work can proceed before content arrives and which tasks depend on approval.
Identify required launch pages and content that can follow later. If the first release requires services, prices, and contact details, agree approval dates for those items first.
An illustrative milestone sequence is content handoff, approval, page production, testing, and launch. Estimate each duration from the actual workload and staff availability.
Before launch, test phone layouts, enquiry delivery, page links, and the approved prices. Schedule both corrections and a repeat of the failed test.
If the schedule is too tight, discuss reducing the first release’s scope. Agree who will publish later additions and when those additions are due.
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A: Adjust any benchmark for pages, content volume, features, and approval requirements.
A: Agree which tasks can use placeholders and which require approved final content.
A: Limit the initial release and agree a schedule for later additions.
A: As soon as a missed handoff or approval affects other work, share the impact and revised dates.
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