Prepare a website brief with visitor tasks, pages, content owners, budget, and launch dates. Compare quotes using the same scope and handover terms.
A website brief should explain what visitors need to do, such as compare a service’s prices or read a role before applying. These tasks reveal which pages and details the project needs.
You can begin a discussion before every decision is final. Record confirmed requirements and open questions in the same brief.
Review recent enquiries for recurring questions about prices, service areas, and delivery. Ground user needs in evidence. (GOV.UK user research guidance)
For reference sites, explain the useful feature: pricing categories, for example, or the sequence of an application. A visual reference alone may leave essential information unspecified.
For each page, name the copy owner and photo source. Specify forms, links to booking services, and translation needs. Discuss ongoing renewals and post-launch changes alongside the initial build.
Give competing suppliers the same scope. Compare whether writing, photography, testing, and update support are included before comparing totals.
Agree who edits content, who registers the domain, and how access transfers when staff change. Ask which documentation and administrative access will be handed over.
Bring visitor tasks, a page list, available assets, a budget range, and a target launch date. Give unresolved decisions an owner and a discussion date.
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A: Bring notes about the information and discuss who will write the final content.
A: Share a range for initial work and ongoing costs.
A: Describe the visitor’s task, such as comparing prices before making an enquiry.
A: Use the same scope for pages, copy, images, functionality, testing, and maintenance support.
Useful Manuals: Test Real Tasks and Assign Content Maintenance
Understand website terms through publication, editing, and measurement
A management consultant’s website should define support and the first discussion
Quantity and Quality at Work: Add Learning and Revision to Repetition
Learn by Explaining: Recall the Material and Check It against the Source
