Choose the publishing method and content owner together
Post-launch operations depend on whether service and hour changes can be published. Have salon staff try editing photographs and prices.
Building a site alone does not determine repeat visits. Choose the work and ownership needed to maintain current service information.
Prepare menu and visiting content
Publish service content, duration, and price, plus the address, hours, and contacts. Use current staff introductions and premises photographs.
Organise major sections around services, visiting, and booking. W3C explains representing content relationships with heading levels. (W3C WAI: Headings)
Test editing work and booking channels
Compare methods by having the editor change a price and read the published result. For commissioned work, discuss update contacts and additional charges.
Assess bookings separately from publishing. Link existing booking channels to the correct salon and service.
Update related content when operations change
After price changes, revise menus and captions; after closures, revise hours and booking channels. Log dates and editors and choose a backup.
Before launch, find services, location, and booking details on a phone. Afterwards, improve the draft using recurring questions.
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