Photography portfolios need context about the shoot and delivery
A photography portfolio should show what clients can commission as well as the visual style. Select product, portrait, or location work that a client can compare with their own project.
One standout image rarely describes the whole assignment. Include the purpose of the shoot and a coherent selection from it.
Choose representative assignments by shoot type
For business portraits, show expressions and backgrounds; for products, show material and scale. Select useful variations instead of publishing many near-identical frames.
Where permitted, state the location, responsibilities, number of delivered images, and file format. Label personal projects and avoid inventing client credits.
Give individual images meaningful descriptions
Use captions for the project’s intent and text alternatives for what an image conveys. Related images with different meanings need individual alternatives. (W3C groups of images)
Respect the approved publication scope for names and client credits. Exclude personal details that the portfolio does not need.
Place enquiry guidance beside the work
Ask enquirers for the date, location, usage, and image quantity. For sample prices, explain the included shooting time, travel, retouching, and delivery format.
Compare incoming assignments with the work you present. When adding new photographs, update outdated availability and service details too.
For preparation and service information, see structuring a photographer’s website.
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