Choose a publishing method through required functions and actual editing
Compare required functions and whether the assigned editor can change copy. Business size alone does not define booking, purchasing, or contact needs.
Include future changes and migration rather than comparing feature-list length.
Information sites explain services, prices, locations, and contacts. For transactions, list input, confirmation, notification, and change steps.
Define the boundary with external services. Content publishing and transaction processing are different capabilities.
Prototype with real content
Use a long service name, price, image, and FAQ in the trial. Read on a phone and have the editor change and publish content.
Technology choices can test assumptions through prototypes. (GOV.UK — Choosing technology) Record time, access, and support needs.
Compare upkeep and migration
Compare subscriptions, domain, extras, and support over an equivalent period. Ask about saving content and handling old URLs at exit.
Address missing requirements before choosing, then hand over editing and published-page testing.
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