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Keep startup business cards and website information consistent

Summary

Prepare business cards and a startup website with consistent names, services, and contacts. Test printed links and distinguish planned from available offers.

Published

Match available services and contact details across cards and the website

When producing cards and a website, match the business name, actual services, and authorised contact. Card recipients should reach details of the same business.

Business cards are not necessary for every venture. Choose materials according to in-person introductions and the need for further information.

Decide what belongs in print

Include the business, person, services, contact, and website URL. Consider keeping frequently changing prices and availability on the editable site.

Read and scan a proof print, then test the contact details and URL. Plan print timing and quantity when names remain undecided.

Expand on use and availability online

Publish service scope, pricing, examples, and access steps. Label upcoming offers as planned rather than currently purchasable.

Use descriptive headings with section and subsection ranks. (W3C — Headings) Keep the short printed introduction consistent with the expanded copy.

Update materials when the business changes

Review website copy and distributed materials after service changes. Plan destinations and replies for materials still carrying old contacts.

When adding examples, review prices, availability, and profiles too. Keep enquiries connected to the current offer.

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Frequently asked questions

Q: Are cards mandatory?

A: Choose according to how you make in-person introductions.

Q: Should prices be printed?

A: Consider change frequency and whether the editable site should hold them.

Q: What about future services?

A: Label their planned status separately from available work.

Q: What if the name changes?

A: Review all materials and test routes from old information.

Sources

Build a website with Google Sheets using SpreadSite