When producing cards and a website, match the business name, actual services, and authorised contact. Card recipients should reach details of the same business.
Business cards are not necessary for every venture. Choose materials according to in-person introductions and the need for further information.
Decide what belongs in print
Include the business, person, services, contact, and website URL. Consider keeping frequently changing prices and availability on the editable site.
Read and scan a proof print, then test the contact details and URL. Plan print timing and quantity when names remain undecided.
Expand on use and availability online
Publish service scope, pricing, examples, and access steps. Label upcoming offers as planned rather than currently purchasable.
Use descriptive headings with section and subsection ranks. (W3C — Headings) Keep the short printed introduction consistent with the expanded copy.
Update materials when the business changes
Review website copy and distributed materials after service changes. Plan destinations and replies for materials still carrying old contacts.
When adding examples, review prices, availability, and profiles too. Keep enquiries connected to the current offer.
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