Learn to set prices using fixed and variable costs, included scope, achievable sales volume, purchase reasons, and the actual time required for delivery.
Set prices against delivery costs, achievable sales volume, and what customers need. Consider sustainable income alongside affordability.
Copying competitors ignores differences in work and cost. Explain included scope and review purchase and delivery results.
Fixed costs persist over a period; variable costs increase with each sale. OpenStax includes both in pricing considerations. (OpenStax: Pricing factors)
Subtract per-sale variable cost from price, then assess whether achievable sales cover fixed costs.
State included deliverables, sessions, and period. Explain which changes add fees.
If you offer multiple plans, pair prices with actual differences in work.
Investigate non-purchase reasons and what buyers needed, including timing and task fit.
Record delivery time and sales volume to review price and scope together.
For the related decision, read Calculate the sales volume a discount requires.
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A: Consider your own costs, scope, and sales volume.
A: Assess revenue covering period costs alongside per-sale costs.
A: Use them when actual needs differ and explain scope.
A: Investigate reasons, communication, costs, and delivery capacity.
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