Give referred visitors a page explaining the work and contact route
Prepare a page that explains the work even to visitors unfamiliar with the business. Add services and costs alongside names and experience.
Do not turn a referrer’s favourable opinion into an outcome promise. Record referral enquiries separately from page views.
Put essential information on a shareable page
Publish services, staff, examples, pricing methods, and contacts, with routes to distinct offerings where needed.
Use descriptive destination labels. W3C recommends meaningful link text so visitors can judge where each link leads. (W3C WAI: Writing for Web Accessibility)
Explain evidence and enquiry steps
Add requests and responsibilities to examples. Check permission for client names and comments and present them as personal experience.
State enquiry requirements and the usual response window. Request only necessary information rather than unnecessary referrer details.
Record referral routes and content changes
Record known referral routes separately from applications or orders. Sending a URL alone does not establish referral success.
Maintain fees and contacts and test previously shared links. Improve service descriptions where questions recur.
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