Describe actual services, prices, and the first appointment
Explain the work provided and its duration alongside service names. Distinguish consultation time from the service itself.
Publish actual services and acceptance instructions without promising outcomes from photographs. Use pre-visit questions to improve missing information.
Publish readable services and price inclusions
State included work, duration, and separately charged services. Explain the availability and content of introductory offers.
Publish prices as text rather than only in an image. W3C recommends text when equivalent presentation is possible. (W3C WAI: Images of Text)
Describe staff experience and services and verify any stated qualifications. Explain the work rather than relying on titles to define its scope.
Use current premises photographs to show facilities. Publish feedback with permission and keep individual experiences distinct from universal outcomes.
Review first-visit instructions and booking destinations
Explain duration, required items, location, and booking channels. Describe any preliminary discussion through the salon’s actual acceptance process.
On a phone, read services and fees and follow the booking route. Update captions and external acceptance information after price or schedule changes.
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