Explore the Situation Behind Customer Feedback
When a customer requests a feature, investigate the situation that prompted it. Record the proposed solution separately from the underlying problem.
Volume and intensity alone can overrepresent particular customers. Compare requests with their usage conditions and frequency.
Ask about a Real Experience
For more notifications, ask what was missed, when, and what happened next. A real example gives context that a future preference alone cannot supply.
GOV.UK interview guidance recommends non-leading questions and exploration of actual experiences. (GOV.UK: In-depth interviews)
Compare the Conditions Behind Requests
Record the goal, workflow, frequency, and workaround. If some users need more notifications while others receive too many, examine settings and usage conditions.
Identical wording can conceal different causes. Check problem similarity before counting requests together.
Test the Improvement against Actual Use
Compare options such as additional alerts, a different display, or clearer setup instructions. After testing, examine missed information and unwanted alerts together.
Publish the changed feature and conditions. Do not publish customer statements or personal information without appropriate permission.
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