Explain services on the official site and link to actual booking channels
An official site can explain services and staff while a platform handles bookings. Keep menus and prices consistent across discovery routes.
Assess booking work and publication costs before changing channels. Test the visitor’s booking journey too.
Describe concrete service differences
Support specialisms with actual work examples. Explain included consultation, service, and finishing rather than equating price with quality.
Assess channels beyond coupon availability. Record where new and returning guests find information and book.
Label booking destinations clearly
Name links after the menu or location they open. W3C recommends link text that describes its destination. (W3C WAI: Writing for Web Accessibility)
Explain when prices or dates are confirmed through an external channel. Compare service names, fees, and staff across the site and booking destination.
Compare booking routes and operating costs
Count link clicks, accepted bookings, and visits separately. Record editing time alongside publication charges.
Test the journey and message receipt before changing acceptance channels. Assign content locations and owners and correct discrepancies between them.
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