Connect Instagram content to matching website pages with current prices, enquiry instructions, clear links, and a routine for updating expired campaigns.
When a post introduces a product, its destination should explain that product and price without unnecessary searching. Keep the post and page aligned.
Maintain usage instructions, prices, opening days, and contact details on the site. Record post reactions separately from purchases or confirmed bookings.
Use a product page for a new item and an event page with dates and participation instructions for an event. Test the URL you publish through your profile or other supported location.
If using an entry page, label links by destination, such as products, bookings, or directions. Remove obsolete events from prominent positions.
Publish the name, price, and availability beside the image. Direct purchases or bookings to the actual channel and do not imply that following a link completes the transaction.
For image-only links, provide text alternatives describing the destination or action. W3C explains alternatives for functional images. (W3C WAI: Functional Images)
At launch, use a phone to follow the post’s instructions to the relevant details. Update the site after changes to hours or prices and check for inconsistencies with the post.
Record promotion end dates. If keeping an expired page, explain that it has ended, describe current options, and remove misleading acceptance links.
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A: Choose the page matching the post. If using the homepage, clearly link to the relevant details.
A: Reactions alone do not establish that. Review purchase or booking records separately.
A: It can link to an existing purchase channel. Check ordering and payments separately from publishing.
A: If keeping an archive, mark the event as finished and revise instructions that imply applications remain open.
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