Choose Colors for Meaning and Readability Together
Color psychology examines relationships between color and perception. For websites, assess meaning alongside text readability and recognizable controls.
Avoid assuming a universal purchasing response to a particular hue. Evaluate the actual content, context, and audience.
Provide Sufficient Text and Background Contrast
Pale text over a photo can disappear against parts of the image. W3C guidance explains text-and-background contrast. (W3C: Contrast)
Keep brand colors where appropriate while ensuring body copy and control labels remain readable.
Evaluate the Color in Its Content Context
The surrounding images, wording, and offer affect the impression of a color. Ask people to explain the service instead of assessing color preferences alone.
Keep wording and layout comparable when testing alternative palettes.
Check Copy and Images after Updates
After changing an image, check overlay text and controls. Maintain both visual consistency and accurate prices or dates.
Put actual copy into the template and test the reading journey at the published URL.
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