A photographer’s website should prepare clients for the shoot
A photographer’s website should describe the process from the initial discussion through image delivery. Locations, session length, and included services help clients assess a fit.
Portrait and product shoots require different preparation. Provide instructions for the actual type of work you accept.
Describe the scope of each photography service
For each service, state session length, people or products covered, delivered image quantity, editing, and file format. Explain how venue arrangements, travel, or extra revisions affect the quote.
Base sample prices on an actual offer. Omitting necessary costs can create a mismatch between the published price and the subsequent discussion.
Match images with the service they describe
Pair each service with relevant examples and short explanations. Convey informative image content through text alternatives too. (W3C informative images)
Test wide photographs on a phone for crops that hide the subject. Review loading and image presentation when using high-resolution files.
For portraits, explain clothing and meeting arrangements; for products, explain shipping and return arrangements. Publish rescheduling and cancellation terms before clients commit.
Ask for preferred dates, location, and intended usage. Read the instructions yourself, then send and respond to a test enquiry before launch.
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