Help business-card visitors understand the work and enquiry process
A job title on a card may not explain the available service. The linked website should expand on the work discussed, examples, and enquiry process.
Direct visitors to a relevant explanation. Keep contacts and credits accurate rather than treating website ownership itself as proof of trust.
Expand a title with actual services
Connect experience with services in the profile. Give examples project context, your contribution, and a published destination.
If the card introduces design services, explain the deliverable on the site. A general biography should not replace commissioning information.
Test a proof print to ensure its URL and QR code reach the right page. Match the name on the card with the website.
Use destination-specific link text for work examples and enquiry information. (W3C — Writing for Web Accessibility) Let visitors move from examples to prices and contact details.
Maintain the destination after printing
Update availability, prices, and examples after printing. If changing the domain or URL, plan how existing cards will still reach useful information.
Use enquiries to identify service details left unclear in the initial conversation. Update both forms and profiles after contact changes.
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