Learn to investigate product-market fit through users’ actual tasks, retention by starting period, reasons for departure, wider demand, and delivery costs.
Product-market fit, or PMF, describes a product serving meaningful market needs. Investigate initial use, reasons for retention, and the wider market.
Registrations alone do not establish usefulness. Compare user behavior and experiences with delivery costs.
Ask returning users which task makes the product necessary. a16z distinguishes fit with early users from wider market opportunity. (a16z: Product-user fit and product-market fit)
Evaluate frequency against the task: monthly work need not imply daily product use.
Follow continued use by starting month. State the use definition and period, avoiding broad claims from small groups.
Investigate task completion, price, missing capabilities, and other actual circumstances.
Research current methods and needs among people with similar tasks. Record explanation and delivery costs for new users.
Assess reach separately from sustainable operation and continue research and improvement.
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A: Product-market fit: alignment between a product and market needs.
A: Investigate use, retention reasons, and task fit.
A: Assess use against the natural frequency of the task.
A: Investigate the wider market and delivery costs too.
