Use 3C to compare customer tasks, competitor offerings, and your company’s capacity, recording sources and assumptions before testing a specific service.
3C compares customers, competitors, and the company. The name comes from Customer, Competitor, and Company.
Use it to assess an offering rather than promise a winning market. Distinguish evidence from untested assumptions.
Record customer tasks and methods, competitor prices and scope, and your staff and time. Assess capability beyond company impressions.
Kenichi Ohmae discusses customer needs and a company’s ability to respond, supporting a review beyond competitor reactions alone. (Kenichi Ohmae: Getting back to strategy)
Date and source prices and scope. Keep unpublished revenue, costs, or customer counts out of factual records.
Assess internal time against current workload. Record the people and contexts studied rather than generalising one statement to everyone.
Draft the method and price for work needed within your capacity. In a limited trial, record preparation, time, and customer questions.
Use differing results to revise the work or staffing. Publish actual scope and contact instructions in the service description.
SpreadSite is a no-code website builder that lets you create, publish, and update a website from Google Sheets using ready-made templates.
To publish actual service scope and comparison evidence, give SpreadSite a try!
A: Customer, Competitor, and Company.
A: Compare customer problems, offerings, and internal capacity too.
A: Mark them unknown and distinguish assumptions from facts.
A: Test a limited feasible offering and record preparation, time, and questions.
Combine a hair salon website with booking platforms
Clear Writing: Define the Purpose and Give Readers Useful Evidence
Explain with Cognitive Load in Mind: Put Relevant Information beside the Task
Divination Websites: Explain Session Scope, Prices, and Booking
Pricing for Friends: Explain Regular Rates and Additional Work
