Skip to content

Three steps to plan, write, and publish a business website

Summary

Plan a website in three steps: identify visitor tasks, prepare the required content, and test publishing and edits before choosing your workflow.

Published

Visitor tasks determine the content and publishing requirements

Plan what visitors do, what they read, and who publishes and edits it. Someone comparing a price needs different content from someone finding an address.

Use these three steps to identify unfinished work rather than assuming every business needs the same four pages.

Start with the visitor’s task

Review enquiries for questions about costs, use, or location. Price enquiries suggest quote criteria; directions questions suggest entrance information.

Select a first-release task. If another task needs a lengthy different explanation, use a detail page.

Identify missing copy and approvals

List available copy, photographs, and price information and their owners. Assign writers, approvers, and deadlines for required launch content.

Remove placeholder prices and contacts. If a price is undecided, publish only the agreed quoting method.

Test publication and editing before committing

Try phone layouts and keyboard navigation through links and controls. Keyboard access and visible focus are review checks. (W3C — Easy Checks)

Choose a method that lets the assigned editor revise and publish copy. Test contact delivery after launch too.

SpreadSite is a no-code website builder that lets you create, publish, and update a website from Google Sheets using ready-made templates.

To publish your initial content and keep it current, give SpreadSite a try!

Build a website with SpreadSite →

Frequently asked questions

Q: What if there are several purposes?

A: Define first-release tasks and use detail pages for distinct explanations.

Q: What if images are missing?

A: Use accurate text and prepare permitted images.

Q: Should the tool come first?

A: Content and tasks help define what you need to test.

Q: Can more content follow?

A: Plan additions and ownership according to the publishing method.

Sources

Build a website with Google Sheets using SpreadSite