Explain illustration briefs, creative decisions, and published applications. Credit collaborators accurately and link examples to relevant services.
Illustration case studies should explain how artwork was used as well as how it looks. Show the advertising or publishing context and describe your contribution so clients can relate it to their brief.
Review representative projects before adding more images. A standalone image and an explanation of its application serve different purposes.
For publishing, describe the readership and tone; for advertising, explain the product and placement, within the approved disclosure scope. Discuss colour or composition choices and the approval process.
Without measured results, explain the route from sketches to delivery. Avoid adding unmeasured sales effects to the project record.
Caption the original artwork and its published application distinctly. Related images should have alternatives reflecting their individual meanings. (W3C groups of images)
Agree permission, client credits, and collaborator credits before publishing. Label invented applications as personal demonstrations.
For publishing examples, request page count, dimensions, and deadline. For advertising, request the medium and usage period. Tailor the enquiry details to the application.
Link social posts to the corresponding case study and commission guide. Use enquiries to identify explanations missing from those pages.
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A: Also explain usage and commissioning terms so interested visitors can enquire.
A: Show permitted process details or personal work without exposing confidential information.
A: No. The brief and creative decisions are useful context too.
A: Describe your contribution and approved collaborator roles accurately.
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